This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to 200 selected H&M stores across the world, starting November 14. It’s the first time that H&M is collaborating with an accessories brand–to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories. In addition, this collaboration will also include a men’s collection of shoes, bags and accessories.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers,” shares Margareta van den Bosch, creative advisor, H&M.

Tamara Mellon, Founder and President, Jimmy Choo adds: “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”

Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the brand name has become part of popular culture–say the words “Jimmy Choo”, and you know you mean shoes.  With their tall heels and strappy designs, Jimmy Choo shoes epitomize red-carpet glamour In Hollywood, Jimmy Choo shoes have become a red-carpet essential from the Oscars to the MTV Video Music Awards. Everyone has a pair and now you can own more than just your hand-me-down (I love my hot pink stilettos from 2001, thanks sis!) or secondhand purchase ( Go to Tokyo Joe on 11th Street in NYC). So step on it people as soon as it hits stores or step off.

-Colette Prosper

4 Responses to “H&M Stepping Out with Jimmy Choo Collection This Fall”

1. hypotheek Says:
   August 13th, 2010 at 6:45 am

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3. migraine Says:
   September 6th, 2010 at 6:16 am

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4. migraine Says:
   September 6th, 2010 at 1:17 pm

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